Growth Management in Business: Revenue and Business Growth
The process of optimising a company's resources to increase its profitability and market share.
RGM
Revenue Growth Management
Managing revenue growth
A strategic approach that aims to raise a company's net revenue and profitability by optimising its core levers: pricing, promotion, product portfolio (PPA), trade terms and distribution mix.
Pricing
Promotion
Product portfolio (PPA)
Trade terms
Distribution mix
OGM
Organisational Growth Management
Scaling operations, team and tools
The process of looking for answers to the following questions while scaling a company's operations, team and tools.
1Why are we growing?
2Which areas will scale?
3What strategy will we follow?
Entrepreneurship and business development
From idea to company: set-up, business plan, investors and support programmes.